Why It’s EDM’s Fault Outkast Flopped
And no, it’s not as simple as “hip hop is dead,” because it’s not.
"Live hip hop was the most exciting game in town, and your average festival-attendee would have a more personal connection with the act on stage. They were more likely to buy their ticket not with a ‘music festival experience’ in mind, but with particular artists in mind. With the advent of the modern music festival, driven by dance music, this sentiment has shifted dramatically… The needle has slowly shifted away from ‘music,’ towards ‘party’… It’s a new era for live music, and acts that aren’t going to be bringing the requisite amount of energy to please a crowd filled with thousands of casual fans need to consider their audiences more carefully now than ever before. You can’t expect someone who just staggered away from getting their brain rearranged at an explosive, confetti-filled Zedd performance is going to respond in any meaningful way to lyrical hip hop, unless they’re already a fan… It’s a matter of ‘picking your spot,’ and I can say with complete confidence that Outkast, or any of their contemporaries from the bygone golden era of hip hop, can still rock a crowd of thousands. Just not at a mainstream festival anymore.”
Fucking sad seeing the crowd at Coachella barely respond to one of the most original and influential hip-hop groups of all time.
This new generation of festival (dare I say it) “hipsters” was definitely not worthy. I welcome changing times but it’s sad to see some of the most crucial aspects of particular cultures and countercultures alike suffer to the party all da time crowd. I agree with the bit in the article though about it being more necessary than ever to pick your spots. Sadly, the Coachella massive seems to be falling victim to the over-saturation of heads who really just want to get fucked up and rage in the desert with really good background music, and real hip-hop performances don’t really stand a chance in that climate unless there’s a healthy dose of party-centric dynamics. It is what it is, but it was particularly depressing to hear Andre’ 3000 at the end of a lackluster performance of the closing song (“Hey Ya”) basically apologize to a yuppie crowd saying something like “I think it’s kinda weird, twenty years later and shit”. It lowkey broke my heart, but who really expected the majority of today’s festival go-ers to really appreciate OutKast as they’re meant to unless they were fans before seeing them live? Even though their stage visuals were really dope, it just wasn’t enough to keep the late night Coachella crowd hyped.
Really hope they do some club gigs now doe.